Meet the Board

Director 

Sam Russel

Sam started professionally grooming in PetSmart in 2015. Changing corporates to Pet Valu in 2018. By the end of 2019 Sam & their older brother Martin had plans for their own dog grooming business for 2020! Russell’s Mobile Grooming! A luxury one on one mobile grooming service for dogs & cats. With their newly renovated RV turned grooming salon they are going strong & so thankful for their clients & community. 

Sam’s own dogs Hodu(Walnut) a rescued dachshund from South Korea, & Cashew a miniature poodle that came to them in bad shape as an owner surrender at 6.5months. Hodu is now 8 yrs old & Cashew is shy of 1.5yrs. always come along for the grooms. They love getting to see all their friends & help keep the anxious ones calm. 

Sam is canine first aid trained. Always putting humanity over vanity & looking out for the best of the pet. 

In 2023 Sam stepped out of their comfort zone & competed in the ODGA novice invitational with a clients pup, Fluffy, & walked away with an honourable mention! Sam then competed the same year at OOGS. In 2025 Sam tried their hand at the OPAWZ Creative Grooming Salon Freestyle competition & was given an honourable mention! 

While Sam hasn’t “won” yet they are very happy with getting the amazing critiques in order to continue to improve their grooming skills. 

Sam continues to compete, attend seminars, & hands on learning with some of the best of the best in the industry. Their goal is to continue to refine their skills & grow within the industry. Hopefully one day be known as a creative groomer who inspires others to get a little messy & add some colour!

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